Lytx.com 🚚
UX/UI, Brand Identity
Web Designer @ Lytx, 2025
Art Direction by Stacey Markle & Seth Coffrin
Developed by BlueModus
Illustrations by Superside
At the end of 2024, the digital team at Lytx began the arduous process of redesigning their entire website. As the web designer, I designed the entire site in a modular, component based system with a keen eye for attention to detail, user-friendliness, responsiveness, and brand equity. I worked with copywriters, content strategists, SEO strategists, and developers to get the this project over the finish line, managing external parterships, quality control, and QA along the way. I created a robust library of over 100 icons to accurately describe our products in a visual way. Lastly, I helped build the site within the CMS along with my teammates to hit our ambitious deadline.
View the site here.
After graduating from Northeastern University in 2018, McKenna cut her teeth at Sametz Blackstone, a small, 40+ year strong studio in 🦞 Boston. She then moved on to the tech space 🤖, spending her pandemic years learning the ins and outs of cutting edge technology and working with some extremely talented folks along the way. After another short stint in agency life, McKenna settled back into the fast-paced world of tech at Lytx. When she’s not at her desk, you can find McKenna going on long walks🚶♀️, watching Seinfeld re-runs 📺, and crocheting while her cats try to attack the string 😻.
Services
Art Direction
Brand Identity
Web Design
Packaging Design
Print Design
Product Design
Marketing Design
Photo Editing
Creative Consulting
Select Clients
Harvard Medical School
MassArt
Corum Real Estate Group
Hammond's Candies
MIT
MCA Denver
Boston Symphony Orchestra
Olin College of Engineering
Past Lives
Sametz Blackstone Associates
Designer, 2018-2020
Alyce
Web Designer, 2020
Simplr, An Asurion Company
Creative Lead, 2020-2023
Ellen Bruss Design
Senior Designer + Web Strategist, 2023-2024
Lytx
Web Designer, 2024-Present
Education
Northeastern University
2014-2018
BFA Interaction Design
Minor in Art History
Dribbble Product Design
2023
Certificate of Completion
Contact & Information
This website was designed and built by McKenna Shuster in 2024. It uses Scotch, designed by Neil Summerour from Positype and Roc Grotesk, designed by Nikola Kostić and Zoran Kostić from Kostic Type Foundry.
