Simplr, An Asurion Company 🤖

Art Direction, Brand Identity, UX/UI

Creative Lead @ Simplr, 2020-2023
CMO Daniel Rodriguez
Site developed by Facta Studio
Illustrations by Patryk Wojciechowicz

Simplr is a cutting-edge CX company, using the power of human agents and AI to bring customers the most seamless experience possible. In my 3 year tenure, I lead all of our visual design initiatives, collaborating constantly with marketing, product, and outside teams. 

View website here.

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Growth Ads

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22Q1_14_in-line-TEI-report
22Q1_14_in-line-cta_nowcx
23Q2_09_bpo-campaign_social-LI_04
01_Iceberg_Webinar_LI_Ads
22Q4_30_abm-campaign_social-LI_02
22Q1_01_eie-webinar-series_LI-social_02
22Q4_30_abm-campaign_social-LI_07

Print

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Ebooks + PDFs

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22Q4_28_human-cloud-one-pager_03_Page_2
22Q4_28_human-cloud-one-pager_03_Page_1
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23Q1_17_sporting-goods-mini-report_cover
23Q2_24_rfp_report_refresh_01
23Q1_53_abm_financial-services-report_cover-01
23Q2_46_chatbot-vendor-guide-refresh-june-2023_cover-01
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Event Ads & Materials

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23Q2_37_chatgpt-webinar-series-july_social-LI
23Q2_22_chatgpt-webinar-series-june_social-LI
23Q2_22_chatgpt-webinar-series-june_social-LI_02-1
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22Q1_33_etail-west_social-LI_02
22Q4_38_tik-tok-trend_social-LI
22Q1_40_-shoptalk_social-LI_01
23Q1_22_target-opp-nyc_lp-04
22Q4_39_SKO_slack_01
23Q2_06_target-opp-sf_01
22Q4_21_eoy-celebration-2023_slack_01

Momentous 2022

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momentous-2022_19_local-discount-ads_02
momentous-2022_19_local-discount-ads_03
momentous-2022_17_registration-badges_front_02
momentous-2022_17_registration-badges_back_02
momentous-2022_23_lanyard_01-01
momentous-2022_23_lanyard_01-02
momentous-2022_18-sponsored-message-ads_01
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Videos & Animations

After graduating from Northeastern University in 2018, McKenna cut her teeth at Sametz Blackstone, a small, 40+ year strong studio in  Boston. She then moved on to the tech space, spending her pandemic years learning the ins and outs of cutting edge technology and working with some extremely talented folks along the way. After another short stint in agency life, McKenna settled back into the fast-paced world of tech at Lytx. When she’s not at her desk, you can find McKenna hitting new PRs on leg press, watching Seinfeld re-runs , and crocheting while her cats try to attack the string. 

Services

Art Direction
Brand Identity
Web Design
Packaging Design
Print Design
Product Design
Marketing Design
Photo Editing
Creative Consulting

Select Clients

Harvard Medical School
MassArt
Corum Real Estate Group
Hammond's Candies
MIT
MCA Denver
Boston Symphony Orchestra
Olin College of Engineering

Past Lives

Sametz Blackstone Associates
Designer, 2018-2020

Alyce

Web Designer, 2020

Simplr, An Asurion Company
Creative Lead, 2020-2023

Ellen Bruss Design
Senior Designer + Web Strategist, 2023-2024

Lytx
Web Designer, 2024-Present


Education

Northeastern University
2014-2018
BFA Interaction Design
Minor in Art History

Dribbble Product Design
2023
Certificate of Completion

This website was designed and built by McKenna Shuster in 2024. It uses Scotch, designed by Neil Summerour from Positype and Roc Grotesk, designed by Nikola Kostić and Zoran Kostić from Kostic Type Foundry.

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