WellFound Chocolate 🍫
Brand Identity, Packaging
Freelance for Juno Design
Art Direction by Molly O'Neill
During the Spring of 2018 I worked in tandem with Juno Design to create the branding for a new chocolate bar company, WellFound. I designed the logo and packaging for the passionate owner, Jarvis. The name of the company derives from the concept of a “well-found” ship. This means that it is properly equipped for the journey ahead. The logo echoes these sentiments, showing a rising water line— as the vessel gets heavier, it sinks further into the water. I created various packaging colorways to account for new products and created extensive brand guidelines to ensure future consistently.
After graduating from Northeastern University in 2018, McKenna cut her teeth at Sametz Blackstone, a small, 40+ year strong studio in Boston. She then moved on to the tech space, spending her pandemic years learning the ins and outs of cutting edge technology and working with some extremely talented folks along the way. After another short stint in agency life, McKenna settled back into the fast-paced world of tech at Lytx. When she’s not at her desk, you can find McKenna hitting new PRs on leg press, watching Seinfeld re-runs , and crocheting while her cats try to attack the string.
Services
Art Direction
Brand Identity
Web Design
Packaging Design
Print Design
Product Design
Marketing Design
Photo Editing
Creative Consulting
Select Clients
Harvard Medical School
MassArt
Corum Real Estate Group
Hammond's Candies
MIT
MCA Denver
Boston Symphony Orchestra
Olin College of Engineering
Past Lives
Sametz Blackstone Associates
Designer, 2018-2020
Alyce
Web Designer, 2020
Simplr, An Asurion Company
Creative Lead, 2020-2023
Ellen Bruss Design
Senior Designer + Web Strategist, 2023-2024
Lytx
Web Designer, 2024-Present
Education
Northeastern University
2014-2018
BFA Interaction Design
Minor in Art History
Dribbble Product Design
2023
Certificate of Completion
Contact & Information
This website was designed and built by McKenna Shuster in 2024. It uses Scotch, designed by Neil Summerour from Positype and Roc Grotesk, designed by Nikola Kostić and Zoran Kostić from Kostic Type Foundry.
